CML Engineering Consultancy was created by Civil Engineer Claudio Lima, to act as a catalyst for the transformation and improvement of results for construction companies and developers across the country, through Consultancy in Integrated Engineering Management.
The engineer approached Minc.Space to structure the consultancy's visual strategy that he decided to implement after a long and successful career in large companies in the civil construction and services sector, such as Grupo Zaffari, ABF Developments, CFL Construções, and Censi Fisa.
The logo is composed of an ideographic symbol generated from basic geometric designs that represent the elementary shapes of each of the letters of the CML acronym, creating a simple and elegant aesthetic.
Geometric shapes are also part of the engineering universe, both in the design of a project and in the management and organization of data in the form of graphics. The lettering that accompanies the symbol is made up of a geometric sans serif font, which refers to a simple, objective aesthetic and helps in understanding the symbol.
The citrus tone brings modernity and vivacity to the identity’s color palette. This color, despite being the main color of the graphic brand, will be more present in prominent elements such as graphics, icons, and titles, mainly on a dark green background.
The more matte and contemporary dark green color conveys seriousness and sophistication, establishing an image of authority and trust for the service being offered.
For brand communication, we developed various printed and digital materials, including an institutional presentation, customization of spreadsheets, as well as templates for commercial proposals. The website, a single-page model, with responsiveness for mobile devices, SEO plan, and fully personalized, presents the business, its differentiators, methodologies, and processes, implementing all the elements and principles of the company.
