Minc.Space branding and design consultancy | brazil|
BUILDING A BRAND MEANS BEING CLEAR ON WHERE YOU WANT TO GO.
Therefore, the Brand GPS process consists of a series of fundamental investigations and research, which identify technical needs and define the best communication path for the brand with its stakeholders.
At the end of this process it is possible:
Strategically establish all parameters that the brand should avoid, use or meet
Deliver the ideal and effective message to the target audience
Build value and credibility for the business to go further.
///BEYOND///
/STRATEGIC UNDERSTANDING
Initial questionnaire - Canvas
Stakeholder Interviews (up to 5)
Online workshop (up to 4h)
/DIAGNOSIS
Brand moment
Market Analysis
Competitor Analysis
SWOT Matrix
Attribute Map
Ideal Customer Profile
/POSITIONING
Definition of Archetypes
Defining Audiences and Personas
Pillars / Brand Values
Services/Products Matrix
Customer Experience Journey
Value offer
BRAND GPS
In-depth analysis of the company and its competitors to discover the ideal positioning strategy and create a unique brand identity ready to go further.
/VISUAL IDENTITY
Main logo
Alternative applications
Typography / Color Palette
/COMMUNICATION MATERIALS
Virtual Business Card
PDF with links in contact details
Email subscription
Social Media Templates Kit
Cover, Avatar, Post Templates (6 templates - Feed/Stories), Highlights (6 templates)
A4 letterhead template
Word or Google Docs
//TAKEOFF//
/STRATEGIC UNDERSTANDING
Initial questionnaire - Canvas
Stakeholder Interviews (up to 5)
Online workshop (up to 4h)
/DIAGNOSIS
Brand moment
Market Analysis
Attribute Map
Ideal Customer Profile
/POSITIONING
Definition of Archetypes
Defining Audiences and Personas
Services/Products Matrix
Value offer
Brand Manifesto
BRAND GPS
Detailed analysis of the company and the market to define the essential strategy that will connect your brand with your audience in a safe and effective way.
/VISUAL IDENTITY
Main logo
Alternative applications
Typography / Color Palette
/COMMUNICATION MATERIALS
Virtual Business Card
PDF with links in contact details
Email subscription
Social Media Templates Kit
Cover, Avatar, Post Templates (6 templates - Feed/Stories), Highlights (6 templates)
A4 letterhead template
Word or Google Docs
/BASECAMP/
/STRATEGIC UNDERSTANDING
Initial questionnaire (Canvas)
Online workshop (up to 3h)
/DIAGNOSIS
Brand moment
Attribute Map
/POSITIONING
Definition of Archetypes
Value offer
GPS DA MARCA
Essential analysis of business information to build a solid strategy and launch your brand in a consistent and impactful way in the real and virtual world.
/VISUAL IDENTITY
Main logo
Alternative applications
Typography / Color Palette
/COMMUNICATION MATERIALS
Virtual Business Card
PDF with links in contact details
Email subscription
Social Media Templates Kit
Cover, Avatar, Post Templates (6 templates - Feed/Stories), Highlights (6 templates)
A4 letterhead template
Word or Google Docs
