LACK OF DIFFERENTIATION IN THE MARKET

A lack of differentiation causes you to be seen as just another generic option, resulting in fierce price-based competition and less customer loyalty.

CUSTOMER LOYALTY

Your current customers don’t feel emotionally connected to your brand. The relationship is purely transactional, which makes them volatile and easily attracted to the competition.

REDUCED PERCEIVED VALUE

Your customers see your brand as a low-cost, lower-quality option, which forces you to compete on price and directly affects your profitability.

INCONSISTENT COMMUNICATION

Your consultancy's message is confusing and incoherent due to the lack of clear communication guidelines. Causing misunderstandings and loss of credibility and trust on the part of customers.

DIFFICULTY ATTRACTING TALENTS

Qualified and dedicated professionals prefer to work in companies with clear values and a strong brand identity, leaving you with a less competitive and unmotivated team.

DIFFICULTY IN MARKET EXPANSION

With a recognized and trusted brand, it is easier to expand into new markets or niches than for consultancies with little or no brand identity.

DIFFICULTIES IN LAUNCHING SERVICES

Without a base of loyal customers who trust your brand, launching new products or services becomes more risky and expensive, requiring greater marketing and convincing efforts.

VULNERABILITY IN CRISIS

Without a solid brand, you will struggle to maintain customer trust and support, resulting in loss of business, reputation and, in extreme cases, even the risk of bankruptcy.

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